2023 PandaDoc Inc. All rights reserved. Meta descriptions help users decide whether they should click on your website when they find it on a search engine. A great way to give the spotlight to those important details is to use a clean and minimal design in your proposal. Skip writing a cover letter (save that for the actual email). During our audit, we will look at the following areas: Before pursuing new rankings, we need to understand how your site is currently performing. Think of your proposal as your SEO strategy template that you use over and over again, and tweak depending on the client. Your target customers will contact multiple SEO agencies searching for the best service, but a compelling and actionable proposal will enable you to stand out in the crowd. Ideally, focus on the keyword that will drive more than just organic search traffic, but on ones that align with the right keyword search intent. But to grow your client roster, you NEED to sell to prospective clients. Who's your target audience? Includes an outline of services and sample contract. Instead, were very careful about selecting our customers. SEO for Construction Companies: 8 Tips to Build Your Traffic. The following table outlines the specific stages of this period in the form of a timeline: If our pricing falls within your budgeting range, we'll schedule a call to go over any remaining details before sending you a full quote with all the specifics. Your content should be as long as it needs to be to convey the right information, without any unnecessary repetition or rephrasing. SEO Proposal Template: How to Turn Your SEO Proposal Into The Ultimate Sales Tool Itamar Gero | 10 mins read With our cutting-edge software, you can immediately increase your agency's profitability by creating a SEO Proposal Template that fits unique clients. 1. .css-7stoy8{fill:currentColor;width:9px;height:24px;margin-right:20px;position:relative;top:-2px;}SEO Templates. I always prefer referring to the pricing section as an "investment." We should also improve meta descriptions to make them sound actionable by making sure they all have a proper CTA. Two insights to include in your research are: The client's current keyword rankings to showcase where you can provide improvements. This SEO proposal template provides a complete blueprint for exactly that. For your website to be visible in search results, it needs to be accessible and ready for indexing. Include a high-level overview of their SEO KPIs and current issues, and your agency's plans to fix them. This gives you the chance to convince new clients that your business is the ideal fit for them. 1. The SEO procedure responds to changes in the search engines' own performance criteria, over which the company has no control. Whether your agency relies on outbound sales tactics, inbound marketing or a mixture of both; an SEO Proposal is fundamental to the process of converting leads to clients. This leads us to the next section. Once youve got those answers, download the SEO Proposal sample. . He has now moved on to the position of CEO and has enjoyed all the challenges it has brought. When this happens, professional SEO services become important. This will give you a benchmark to set the goals. 7 min. Quickly do a little keyword research by entering a few target keywords in a rank tracker tool and we'll then show where the website currently ranks and the organic search volume. (Not just your keyword rankings.) Outline the deliverables included in your SEO packages so your client knows what to expect from you on a monthly basis. Use our Proposal Software if you want to pitch your target clients effectively and speed up your sales cycle. Your website doesnt just need traffic, it needs qualified traffic. If you can deliver consistent results and ROI, clients will be happy. Once her website had been audited and fully optimized, we started performing competition research to find out which keywords users were using in their searches. Use these insights to identify opportunities and how youll help the client create differentiation among their competitors in search results. Youve come to the right place. A good SEO proposal includes the benefits of optimising the website, SEO basics, a presentation of the service provider and their approach, an implementation timeline, deliverables, price estimates and collaboration terms. It also helps us discover any potential issues that might be preventing your company from achieving its goals. In conjunction with other promotional activities, your website's content will naturally attract links from other websites. These are sure to help you impress your clients during the sales process and seal the deal! Aim for an organized, elegant layout, and incorporate plenty of white space on each page -- this will help you avoid the "wall of text" effect. If you want to start improving your proposals today, focus on addressing your client's pain points, clearly communicating how you can help, and building trust. 's first step will be to audit your current website. Nothing is more powerful in a proposal than relevant case studies that prove you know how to get results. Or are they suffering from duplicate content issues? . Jayson David is the lead writer, editor, and researcher at Hosting Foundry, which helps businesses find the best web hosts for their needs. If your company chooses The Ranking Consultant Agency to increase its organic traffic and develop an SEO campaign, the timeline will go as follows: During our initial interview, we talk with you to learn about any issues youre encountering and what expectations you have from the process. The best way to uncover your prospects needs is to ask high-quality questions. Before we run through an SEO Proposal sample in full, make sure you know the answers to these 3 very important questions from the prospective client: Since were talking about SEO, their likely objective will be to increase traffic but try to dig a bit deeper and understand whats potentially underneath this. Instead, you can use a template that covers the main features of your service then customize your proposal to meet the clients needs. So weve included a sample agreement that can save you both time AND money. Your potential clients consider them competitors because they offer similar services or operate in the same area. 3. Includes sample content (with real examples) so you don't have to start from scratch. It doesn't take much time to gather a few SEO insights to include in the proposal. Heres how weve helped other users in the past: Jennifer Doe had had her photography studio for over three years, and in spite of her business being successful, she was struggling to obtain online traffic. Google also displays a carousel of search resultsthat showcases web pages that have implemented what is called Accelerated Mobile Performance (AMP). You also need to do SEO reporting before, during, and after the project to measure your progress. Improving the ranking It should include your contact information and the next steps in the process. Indexing means search engines are including your website in their results when someone looks up relevant information. If any pages cant be accessed, well offer solutions to help you index them. An SEO proposal is an opportunity to capture the clients attention and put you ahead of the competition. Try AgencyAnalytics free for 14 days. Search engines rely on link analysis algorithms that evaluate the sources, number, and anchor texts of links to determine the relevance of your site's pages in search queries. Ranking factors, which are the parameters that search engines use to "judge" websites, include keyword density, content quality, engagement, brand recognition, domain authority, and more. Since were looking for qualified traffic, our success measurements also measure conversion, not just traffic. If you can maintain the clients interest up until this point you can win them over with the subsequent sections explaining your agencys methodology, the key people and your case studies. Some clients expect a lot of work to be done upfront immediately. There isn't a secret formula for picking the best SEO firm, but there are a few things you can look for to make sure you get the right marketing team for your specific requirements when you enlist a search engine optimization company. Its important to be transparent and to use language the client understands. SEO Proposal Template SEO is a highly dynamic industry that's changing all the time. It is also helpful to get access to their Google Analytics account or have a rough estimate of their current organic traffic prior to sending the SEO project proposal. David Rooks, Agency Owner, Rooks Advertising. And make sure you always have a next step in mind to tell the prospect at the end of the call. This builds a lot of initial trust and credibility with the client as they see that your agency has taken the time to come up with a suitable SEO plan for their target audience by: Understanding their business problems and goals, Understanding the target audience, which will inform the keyword research. While rankings are important, they are only a means to an end. We look for potential issues in your websites metadata, sitemaps, site architecture, navigation, and framework. 1. This helps educate your clients about technical SEO and establishes your credibility as a service provider. Create your own rank report in minutes using our Rank Tracker tool. Do they aim for ecommerce businesses, bloggers, or a more general audience? This campaign usually includes content development, interlinking efforts, backlinking efforts, and any other long-term solutions to help you rank for the desired keywords. Research the customer's needs, requirements, and expectations. The proposal summary is perhaps the most important section of the entire proposal template. It demonstrates that the agency is serious about its work and committed to providing high-quality services. Will you manage their social media marketing alongside their search engine optimization programs? Your SEO proposal is vital in converting a prospective client to a customer. Try AgencyAnalytics free for 14 days. Save the SEO Proposal Template Slides to your Drive. This will be specific to whichever SEO package you are proposing. And how do you create a successful template? Of course, with most in-person business currently being conducted virtually over Zoom, your competitors may not just be down the road but potentially on the other side of the world. This is why we focus on strategies that drive real business results and not just rankings. And its available in Word, Google Docs and as a PDF. These should be specific and quantifiable. Highlight Your Agency's Experience: Show your clients that you have what it takes to deliver results. Finally, we determine the actions that need to be taken to increase your websites ranking. Here you want to show specific SEO analytics and insights you've gathered about their current SEO performance on major search engines. Our pricing will depend on the amount of work your website needs and the goals youre aiming for. SEO Audit. Then add customization for every potential SEO client so that it really speaks to their business goals. Don't just grab numbers and goals out of thin air! Youll want to make sure youre 100% clear on these 3 questions before continuing because youll be reiterating the answers to all of them in the SEO Proposal! Access the SEO proposal template. Use an SEO proposal template and alter it based on the client's website and objectives, or design a custom proposal for each client. Once you've made your case for how you can help the client, it's time to talk money. To make you feel at ease, we at [Sender.Company] go above and beyond to make sure that each step throughout this process is not just secure but also comfortable for our new clientele. Links to such Third Party Materials are for your convenience and does not constitute an endorsement of such Third Party Materials. By using a template that is professional, concise, and visually appealing, SEO agencies set themselves apart from their competitors and increase their chances of winning new business. As an SEO, your results are your greatest asset. If you want direct access to the " SEO Proposal Template That Wins You 80% of Your Clients" , get the free download from here. I started without knowing anything about SEO. Before we run through an SEO Proposal sample in full, make sure you know the answers to these 3 very important questions from the prospective client: 1. And this need will continue to grow as competition gets more fierce, and more demand for new information grows exponentially. SEO Proposal Template TOP RATED Search Engine Optimization (SEO) Proposal Created by: [Sender.FirstName] [Sender.LastName] [Sender.Company] Prepared for: [Client.FirstName] [Client.LastName] [Client.Company] Introduction Having an online presence is essential in the modern business world. It delivers revenue, brand credibility, and much more. This framework will increase new visitors and maintain regular visitors while giving you an edge over the competition. By using a proposal template that aligns with the types of white-label SEO reports the clients will receive once onboarded, agencies can establish a sense of reliability and credibility with their clients. 5 Sections Included In Our SEO Proposal Template. At The Ranking Consultant Agency, we understand that the best traffic is qualified traffic, and we optimize and develop all of our strategies with this in mind. View Template Trusted by 10,000+ customers. If you have any questions or comments about this proposal, please dont hesitate to contact me by responding to the email this proposal was attached to. What are you hoping to achieve with improved SEO. This headline isnt just a description. What are Pillar Posts in SEO & How to Create Them? For example, if you are recommending content creation for their website, let them know how many pages or blog posts they should expect each month and what conversion rates they can expect. September 29, 2021 5 min, Document templates Use the SEO proposal template to: Share your SEO strategy Break down the budget for an SEO project Sell potential clients or stakeholders on your plan of action An SEO Proposal Example To make your points come across, you might bullet lists, graphs, images, charts, and sales funnels to your SEO proposal presentation. Once[Client.Company] provides the deliverables, a new contract will be drafted with an implementation time-frame and detailed payment terms. Website owners incur no cost during this process. At the discretion of [Sender.Company], this proposal may be amended after contractual agreement between [Client.Company] and [Sender.Company]. The KPIs you choose to include in your proposal comes down to what KPIs are the most important to your client. An SEO audit of the client's website to highlight important issues with specific web pages you can help them fix. We only select customers who have a lot of potential for measurable growth during the time of our audit and optimization processes. An SEO proposal is a pitch to your prospective clients highlighting your services, your fees, and your approach to get results. So make sure you capture the beginning, the middle, and the end of your most successful campaigns then pick relevant examples to include in your proposal. It's meant to convince prospective clients of the . Try AgencyAnalytics risk-free for 14 days. Without a solid SEO proposal template and a little bit of charm, even the most talented SEO agency may find themselves stuck in a rut. Aside from niching down, Sylvia Moses from Workamajig outlined some other tactics to create a competitive advantage: A comprehensive digital marketing audit across all channels will help you better understand competitors positioning and illuminate opportunities for differentiation. However, there are some variables you need to master to give you the best chance to win business. Here's a short overview of the stages involved in implementing an SEO strategy: First, your website will undergo what's called an "audit." This means looking into how your company is doing on SEO, like the amount of organic traffic youre already getting, which keywords your website is currently ranking for, and which are your most important keywords overall. This stage is about ensuring that your website is being crawled and indexed properly. Remember, your potential clients are probably considering other search engine optimization agencies besides your own, and tailoring your proposals is a powerful way to stand out from the competition. You can alternatively also share a contract with your clients to discuss the terms and conditions of your collaboration. Pull all this information together to provide a price that is going to work for both the client and the agency. Track opens, views, and time spent on each page. For example, the business proposal, including the problem statement, solution, market analysis, and projected outcomes. You also want to focus on the long-term benefits of SEO to the client. First, you need to have a comprehensive view of the competitive landscape and know exactly how your competitors are positioning themselves. Your SEO proposal should include a list of deliverables that defines what your clients can expect from you. Once the client has decided to come on board, send the invoice and Terms & Conditions to get signed. The Ranking Consultant Agency is a company dedicated to helping startups reach their targeted audience and increase their online visibility. For example, a Terms and Conditions section to your SEO proposal will not protect the client in case you dont provide the service that you promised; it will also protect you if the client refuses to pay for what you do. Writing in a professional and straightforward tone will make even the most technical concepts accessible. Heres whats included in this SEO proposal template: You know how hard it is to compete with other SEOs in the SERPs. The SEO Proposal Template that Wins 80% of Clients Some of you might be in a hurry and hence may not want to read through this entire post. In reviewing your website, well learn about any issues it may have. This SEO proposal template will be your new shortcut to closing the sale. The text should be easy to read, easy to scan, and to the point. This is your first step towards creating a winning SEO proposal. Present the obstacles your potential client faces. Lead with an executive summary showing key insights that identify current SEO problems on their website, what they mean for their rankings and how youll fix them so rankings improve. To improve your proposal writing, focus on potential clients pain points and central issues, build trust, and communicate how you can help. Plus, the digital marketing industry is pretty cutthroat, so standing out from the competition can be a challenge. Use a professional but down-to-earth tone, and avoid using too much technical jargon where you can. SEO proposal is a sales pitch of an SEO agency to convince its prospective client about its offering, expertise to solve the client's online/ SEO challenges. We started by identifying the types of clients she wanted to target. When it comes to ranking, whats not on your website is just as important as what is on it. Does your template also include an SEO contract? To achieve this, we need to keep meta descriptions at a limit of 155 characters to ensure as much information is conveyed without anything getting cropped out. Summary of services: What youre going to do for them, and how. Lead writer, Editor, and Researcher at Hosting Foundry, Step 2. WebMarketers helped Argyle Associates improve their Google rating from 3.6 stars to 4.7 stars and increased their conversion rate to 12%: Encourage all your clients to leave public reviews for your agency on sites like Clutch.co or Digital Agency Network.